“Going Green,” Sprint’s new CSR Initiative

As mentioned in my previous post, a common way for corporations to be socially responsible is to “go green” and provide more environmentally friendly products. As our society becomes more conscious and concerned for our environment, “going green” has become increasingly popular among corporations.

A great example of this type of CSR, is Sprint’s recent announcement that they will soon include greener products and accessories, including a phone made with corn and a solar-powered phone charger. Offering these new eco-friendly accessories, is a great way to show customers that they, like many, are concerned for the environment and doing something about it.

The Sprint community also announced, “As part of the Sprint Go Green initiative, consumer customers will be automatically switched to summary billing.” So, it seems some of Sprints changes will help them use less supplies and save money, while also being socially responsible–it’s a win, win situation! In addition, Sprint is encouraging people to recycle their used phone’s this holiday season via it’s wireless recycling program. Visiting Sprint’s website shows you their videos, inside looks, and the other interactive information they have. You can see how dedicated they are to being environmentally-friendly and how great of a job they are doing in publicizing their “Go Green” initiative.

Another great move, Sprint made was their CSR partnerships with organizations like EPA Climate Leaders, EPA Green Power Partners, the Carbon Disclosure Project, and eight other socially responsible corporations. They even tap into Twitter with their Sprint Green News twitter feed. Overall, I am so impressed with Sprint’s ability to be socially responsible and also publicize it. Their PR practitioners are doing a great job and being very innovative!

PR in INternal Communications »« PR Practitioners in Corporate Social Responsibility