I want to be One Less! Is this PR?

The recent campaign for Gardasil ®, One Less, advertises the world’s first cervical cancer vaccine. It has been quite successful in raising awareness that the Human Papillomavirus (HPV)causes cervical cancer.  And, this informative campaign has resulted in numerous young women and girls around the nation getting vaccinated. Many have seen advertisements and commercials for this vaccine, and reaching such a large crowd resulted in such a successful campaign. Also, the commercials and advertisements are very effective in the message that YOU can be one less effected by HPV if you take the vaccine.

In addition to the campaign’s message that the vaccination is necessary to insure better sexual health, the campaign also sends an underlying message of female empowerment. The One Less campaign “focuses on a strong and positive message that is designed to empower [women and girls] to want to become ‘one less’ person who will battle cervical cancer.” I think the success of the Gardasil ® One Less campaign is attributed to its multiple positive messages and its ability to create change in society while empowering women.What mother or young woman could view a Gardasil commercial or advertisement and not value/appreciate its overall message? None that I know, and I think that alone speaks for the successful PR behind the One Less campaign.

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