Learn the Signs. Act Early. . . . Is this PR?

The CDC’s promotion for Autism awareness has been increasingly successful over the years, as the disease has become more present. Autism is a disease that seems to have increased in numbers over the years, and the Learn the Signs. Act Early. campaign aims to increase awareness of autism, inform parents of early warning signs, and encourage developmental screening. The ultimate success of this campaign, however, is most likely a result of its partnerships with other Autism awareness organizations, including Autism Speaks, Autism Society of America, and First Signs.

This ability to team up reinforces the message and makes it more available to society—ultimately a great PR move! In addition, the media frequently publicizes autism. For example, Jenny McCarthy’s book, Louder Than Words: A Mother’s Journey in Healing Autism, about her autistic sonwas heavily publicized when it was released. This publicity can prepare audiences in advance to be more receptive to the CDC’s campaign, ultimately making the Learn the Signs. Act Early. campaign more effective. Overall, I think this campaign was successful in publicizing autism, but it was not very difficult spread the message because there is already a large focus on autism in American society.

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